Business Name: Wolf’s Frozen Ice Cream
Owners: Sharon Negele and Dennis McIntosh
Address: 502 S. Council St., Attica
Opening Date: 4/1/1998 (current owners)
Hours: M-Sat 11:30-9pm, Sunday 12-9PM
Phone Number: 765-762-6707 (candy shop)
What does this business do?
Sell soft serve and hand dip Ice Cream, Slushies, Lemon Freeze, tacos, Nachos, Hotdogs (all beef) and Large Stadium pretzels.
What is the best thing about being located in Attica?
Supportive loyal community
Seasonality of demand which creates ebb’s and flows on employment demand.
What is the best part of owning your own business?
Having the ability to control your own work life balance.
What is the hardest part of owning your own business?
When you own your own business it really becomes a 24/7 responsibility.
Are there any misconceptions about your business?
What is the most popular item you sell?
Wolf’s Peanut Butter Cup Flurry
What is something less popular that you would recommend?
Wolf’s Strawberry Cheesecake Flurry or a Root beer Shake.
What is your business philosophy?
Buy quality ingredients – strict adherence to food safe standards, offer a wide variety of choices allowing custom concoctions – never compromise quality and always provide the highest level of customer service.
How has your business changed over time?
Over the years we added a drive thru, young childrens playground and fencing to provide a secure area for families.
What advice would you give someone who wants to start their own business?
Never write yourself a love story. It takes a lot of hard work, dedication and determination. You will make mistakes but the goal is for the good to outweigh those bad decisions.