Business Name: Wolf’s Fine Handmade Chocolates

Owners: Sharon Negele and Dennis McIntosh

Opening Date: 7/4/1996 (current owners)

Hours: M-F 9-6, Sat 10-5, Sunday 12-5

Phone Number: 765-762-6707

What does this business do?

Manufacture and Retail fine Chocolates for two locations and wholesale accounts including private labels.

What is the best thing about being located in Attica?

Supportive loyal community

Biggest Challenge?

Seasonality of demand which creates ebb’s and flows on employment demand.

What is the best part of owning your own business?

Having the ability to control your own work life balance.

What is the hardest part of owning your own business?

When you own your own business it really becomes a 24/7 responsibility

Are there any misconceptions about your business?

There is no flour utilized in any of our formulas so we are gluten free.

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What is the most popular item you sell?

Wolfies (caramel pecan pattie), Toffee, Haystack and French chocolates are some of our best sellers.

What is something less popular that you would recommend?

Our creams are fantastic and some people are just afraid to try them because of a bad experience with a cheaper brand of chocolates.

What is your business philosophy?

Our philosophy is quite simple; Buy only the finest, freshest ingredients available – strict adherence to the handmade process – offer delicious assortments – never compromise quality and always provide the highest level of customer service.

How has your business changed over time?

We have expanded into the Wholesale and Private labeling market. Additionally our online presence continues to grow.

What advice would you give someone who wants to start their own business?

Never write yourself a love story. It takes a lot of hard work, dedication and determination. You will make mistakes but the goal is for the good to outweigh those bad decisions.