Fairlife milk

(PHOTO PROVIDED)

Fair Oaks Farms used to be the flagship farm for Fairlife, a national brand of higher protein, higher calcium and lower fat milk that’s produced at a network of dairy farms and distributed by Coca-Cola.

ATLANTA — Late last week (Jan. 3, 2020) Coca-Cola Company announced via a press release that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers.

Coca-Cola now owns 100% of fairlife, up from its previous 42.5% minority stake. Financial terms of the transaction were not disclosed.

“We are excited for the next chapter of fairlife’s growth and innovation and look forward to continuing to work with our partners across the Coca-Cola system to meet fast-changing consumer needs in a vibrant category,” fairlife CEO Tim Doelman said in a press release. “We set out in 2012 to harness the power and nutrition of dairy and give people great-tasting products that provide the nutrition they are looking for. Our innovative product lines will continue to grow and improve with the strength and scale of The Coca-Cola Company.”

fairlife LLC, which launched in 2012, started with a high-protein milk shake called Core Power and has grown to offer a broad portfolio of products in North America. fairlife will continue to operate as a stand-alone business based in Chicago.

“fairlife is a great example of how we’re continually expanding our total beverage portfolio to bring people more of the brands they love,” said Jim Dinkins, president of Coca-Cola North America in a press release. “This agreement will help ensure that we continue to build on fairlife’s innovative history by combining their entrepreneurial spirit and innovation capabilities with the resources, reach and expertise of Coca-Cola.”

fairlife ultra-filtered milk debuted in 2014, and sales have grown sharply since then, with strong double-digit growth each year since launch. According to Nielsen AMC, fairlife surpassed $500 million in retail sales last year.