What does this business do?
Broken Mold offers three main services — the first being routine maintenance for any vehicle, such as brakes and suspensions to more complex matters such as engine and transmission work. Secondly, we offer full restoration and modification services for any vintage car or truck; and finally we offer full paint services for any vehicle, ATV, or other special tinker projects.
What was the impetus for opening this business?
Broken Mold Customs was forged in 2009 out of my desire to restore and modify old cars. In 2012, my father, Keith Coffer, owner of Prospect Auto Supply, offered me the chance to expand my business by relocating to DeMotte, working alongside him daily, and being closer to family.
What is the best thing about being located in DeMotte?
The townspeople of DeMotte and I share the same values: We are a tight-knit, Christian community that values family and friendships.
What is the biggest challenge?
There are two: Staying up-to-date on the new technology in vehicles and trying to get cars back to customers as quickly as they need them.
When is your busiest time of the year?
We are always busy. The restoration and standard maintenance jobs are steady throughout the year.
What is the most popular service you provide?
Our most popular service we provide is based on the season. For example, in the spring and summer, we book a lot of A/C jobs, but in the fall, we book a lot of heater jobs. In winter, we tend to change a lot of batteries.
What is the less popular service you would recommend?
We don’t shy away from any services that would keep your vehicle safe on the road.
What is the thing you most like to do as part of your business?
I take immense pleasure in restoring project cars, taking them from a complete basket case of rusted metal and transforming them into a piece of art.
What is the best thing about owning your own business?
The sense of pride you feel when you see your business grow and expand, knowing that you’re successful in a measurable way.
What is the biggest downside?
At the end of the day, if something is not done on time, it’s on me to put in the extra hours to see the project to completion.
What is the biggest misconception about your business?
One service that we do not offer is auto collision and refinishing.
How would you describe your business philosophy?
If we offer quality work at reasonable prices — and we try to take care of our customers to the best of our ability — then those customers will want to return for their next project and the business will continue to grow.
When it comes time to retire, is there a family member who will be taking over for you?
Considering that my children are only 4 and 5 years old, they have a long time to decide if this is what they want to do. As much as I love the family business, I know that children need to forge their own path. Only time will tell.
How has your business changed over time?
Broken Mold has grown in ways only God could have designed. In just six years, we have gone from having one technician, hoping to have enough work to get through the week, to three technicians and still growing.
What advice would you give someone thinking about starting a business?
If you want to open a business, cater your business to the needs of the community. If you genuinely take care of, and care for, your customers, your business will grow.